What We Do
Although there is ample advertising in urban areas, there is a dearth of targeted advertising in key places. We have carefully identified such locations and will install JenAds audio visual screens at designated spots to increase visibility and engagement.
Hence, we critically ask ourselves these 6 principles be it selecting an outlet or creating a content:
Is this a place where people regularly visit?
Is this a location where people actively does their groceries and meals?
Is this a place where people of specific demographic or psycho-graphic visit?
Is this a place where people spend most their time waiting?
Is this a content that spells nothing against the truth?
Is this a content that serves community interest?
We believe the display of your message with these principles are able to create a high sense of attention, which will eventually lead to impulse and brand engagement.
Self-Service Laundromats – As a new business venture in Malaysia, self-service laundromats are mushrooming around urban and sub-urban areas. With more than 300 such businesses in Malaysia, there is an estimate of about 3.5 million frequent users annually. As they are new, there is hardly any advertising – whether traditional or otherwise – in such locations. Having forced to wait for their laundry, customers will be exposed to advertisements as they pass their time.
Private Clinics – As more Malaysians are becoming more upwardly mobile, greater emphasis has been placed on quality healthcare. As such, specialist clinics, wellness centres and screening centres will have a community that is looking for ways to better their lifestyle. With over 1,200 specialist clinics in Malaysia and 7.4 million repeat clients, JenAds is primed to communicate and engage with this cash-rich community.
Just imagine this,
Mr. James, like most of us in this tech savvy world, is a person who has brief attention over commercials played on his TV at home, or while he’s driving his way to work or home.
However, he does actively visit the commercial centers nearby his house for breakfast, groceries, laundries, car wash, and when he requires medical assistance.
These are places where we carry out our casual activities with a casual state of mind, a state where our attentions are easier to be caught with visuals or information that associates with the context of our activities.
So when Mr. James visits his doctor, health tips may concern him, and he may remember the groceries he needs to bring home, and the health insurance may invite his acknowledgement.
And so when he steps out from the clinic, his destination of next visit may be to the pharmacy, convenient mart, or the insurance agency.