Advertisements are everywhere, and we generally are exposed to more than 5, 000 brands’ messages daily.
77% shoppers shop impulsively, and they still do, 79% of the time, it happen when they can sensibly complete the purchase effortlessly... almost on the spot. But first, we will need to trigger that impulse and make the trigger counts — which is when our audience has full attention on our ads.
To form full attention to motion visuals [Video Commercials], Harvard Business Review concluded that 2 conditions are required — a Captive Environment, and the Context of that Environment.
Learn how Attention Dynamics are formulated in JAM360, and how we’ve gotten our audiences to lock their eyes on our JAM360 screens.
References:
S. Teixeira, T., 2015. When People Pay Attention To Video Ads And Why. [online] Harvard Business Review. Available at: <https://hbr.org/2015/10/when-people-pay-attention-to-video-ads-and-why>