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Advertisements are everywhere, and we generally are exposed to more than 5, 000 brands’ messages daily.


77% shoppers shop impulsively, and they still do, 79% of the time, it happen when they can sensibly complete the purchase effortlessly... almost on the spot. But first, we will need to trigger that impulse and make the trigger counts — which is when our audience has full attention on our ads.


To form full attention to motion visuals [Video Commercials], Harvard Business Review concluded that 2 conditions are required — a Captive Environment, and the Context of that Environment.


Learn how Attention Dynamics are formulated in JAM360, and how we’ve gotten our audiences to lock their eyes on our JAM360 screens.


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References:

S. Teixeira, T., 2015. When People Pay Attention To Video Ads And Why. [online] Harvard Business Review. Available at: <https://hbr.org/2015/10/when-people-pay-attention-to-video-ads-and-why>

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